BUSCARS
Automobile Marketplace
About the Project
BUSCARS is a digital automobile marketplace for the Uruguayan market, branded around ASCOMA, the country's car-dealer association. The platform lets dealers manage profiles, branches, and inventory listings on a subscription plan, and lets buyers search by make/model, filter on year/price/fuel/transmission/condition, compare vehicles side-by-side, and contact dealers via phone or WhatsApp. A pre-loaded car-model catalog (makes, types, fuel and transmission options) keeps listing data clean and consistent.
The Challenge
Uruguay's car market relied heavily on fragmented classifieds and in-person dealership visits, making it difficult for buyers to compare options and for dealers to reach their audience effectively. ASCOMA needed an MVP fast — to demonstrate viability and rally member dealers around a single platform — while still launching with the dealer profile, multi-branch, and listing-management features that real dealer workflows require. The platform needed to handle 7 vehicle categories (SUV, cabriolet, coupe, sedan, hatchback, pickup, truck), advanced search with brand/model filters, and a comparison tool — all while conveying trust through the ASCOMA partnership branding.
Our Approach
We started from a Next.js 14 app on Vercel and a Go backend built on PocketBase (SQLite), which gave us authentication, an admin UI, and a typed REST surface out of the box — letting us focus engineering effort on dealer workflows. We bulk-loaded a car-model catalog into PocketBase from an external dataset so dealers post listings against canonical models with pre-filled specs instead of free-text. Vehicle photos are stored in AWS S3. Buyers get search, filters, a side-by-side vehicle comparison tool, a loan calculator, and direct WhatsApp/phone contact with the dealer. The ASCOMA partnership is reinforced visually across the buying flow.
The Product in Action
Tech Stack
The technologies and tools that powered this project.
Project Timeline
Discovery & MVP
~3 weeksRequirements gathering with ASCOMA, data model design for vehicle listings, dealer flow prototyping, and the first deployable build.
Marketplace Build-Out
~3 monthsListings, search and filtering engine, side-by-side comparison tool, dealer profiles and branches, subscription plans, and ASCOMA branding integration.
Iteration & Redesign
~3 monthsUI redesign, responsive filters, featured posts, video and PDF uploads, loaner integration, and ongoing dealer feedback.
Team Composition
Above Software engineering team
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