SHOWX
Live Music Industry Platform
About the Project
SHOWX is a groundbreaking platform for the live music industry that connects touring musicians directly with venues, streamlining the booking process and giving artists control over their ticketing and fan data. With an ML-powered tour routing system, integrated ticketing, and a network of over 300 venues and 1,000 touring musicians, SHOWX is reshaping how independent artists plan tours, sell tickets, and build direct relationships with their audiences.
The Challenge
The live music industry has long been controlled by intermediaries who retain fan data and take significant cuts from ticket sales. Independent touring musicians had no viable way to own the first-party data of fans buying their tickets, plan efficient tour routes, or connect directly with suitable venues. The existing platform had accumulated significant technical debt — query performance had degraded as the user base grew, the codebase made feature development slow, and bug reports were climbing. The team needed to rebuild core systems while keeping the platform running for active users.
Our Approach
We executed a strategic rebuild of SHOWX's core systems, starting with the database layer where we redesigned queries and indexing strategies to achieve 10x performance improvements. The backend was refactored from a monolithic architecture to modular services, dramatically reducing cycle time for new features. We implemented an ML-powered tour routing algorithm that analyzes venue availability, geographic clustering, artist genre matching, and historical performance data to suggest optimal tour routes. The ticketing system was rebuilt to ensure artists retain first-party fan data with every transaction. A comprehensive testing strategy cut bug reports in half.
The Product in Action
Tech Stack
The technologies and tools that powered this project.
Project Timeline
Audit & Strategy
2 weeksCodebase audit, performance profiling, database query analysis, and architectural roadmap for incremental migration.
Database & Backend Rebuild
8 weeksQuery optimization, indexing strategy overhaul, backend modularization, and API redesign with backward compatibility.
Feature Development
6 weeksML tour routing engine, ticketing system rebuild with fan data ownership, venue matching algorithm, and mobile app improvements.
Testing & Stabilization
3 weeksComprehensive test suite implementation, performance regression testing, gradual rollout, and monitoring setup.
Team Composition
2 Full-Stack Engineers, 1 Mobile Engineer, 1 ML Engineer, 1 Designer
Let's build something great together
Ready to turn your idea into a product users love? Book a discovery call and let's get started.
Book a Call